Resume
EXPERIENCE
JAN 2025 - PRESENT
Staff Product Designer
Procore Technologies
- Leading Procore's Kickoff Team in reimagining and designing strategies to accelerate time-to-value for new and existing B2B construction customers, driving improved onboarding experiences and business outcomes.
NOV 2022 - NOV 2024
Principal Product Designer
Yahoo! Sports
- Executed the redesign of Yahoo Sports' video page, achieving a 45% ad completion rate from a 33% ad completion rate and 42% video completion rate from 26% video completion rate, resulting in a strategic partnership with OneFootball, a leading global soccer platform.
- Directed the design of a sports team-based AI newsletter for Yahoo Sports iOS/Android apps, providing MLB fans with curated articles, podcasts, and videos, achieving a 7% DAU CTR and 21% full newsletter card deck completion, exceeding the 3% DAU CTR target.
- Led the design of the ‘Game Catch Me Up’ feature, working closely with key stakeholders and cross-functionals to redefine the delivery of NFL game moments and insights while enhancing content management tools for editors and providing fans with seamless access to game contexts, ensuring they stay informed.
- Spearheaded the redesign of Yahoo Sports's homepage first-party content by creating seamless access to premium content, reusable components, increased author exposure, and improved SEO visibility, resulting in exceeding the targeted 5% DAU CTR for mobile and desktop to 17.3% DAU CTR for mobile and desktop.
- Optimized NFL Live Activities on Yahoo Sports' Fantasy iOS App by revitalizing the match-up experience with win probability and red zone indicators, introducing big play notifications, and gamifying the dynamic island state with emojis during pivotal events resulting in 10% CTR and increased game page visits by 15%.
- Appointed as interim design manager, mentoring and developing two senior designers to enhance their growth and skill sets, while expanding my leadership capabilities and successfully onboarding a new senior product designer.
- Volunteered as lead design system manager for the Core Sports team, overseeing new component reviews and collaborating cross-functionally with other leads to ensure consistent governance across Core Sports and Fantasy design systems.
NOV 2019 - OCT 2022
Principal UX Designer
OnlineMedED
- Implemented and directed a re-design of O.M.E's B2B Faculty View web product, where I attended institutional customer discovery sessions and presented design concepts and prototypes to customers. In 2019, Faculty View’s revenue was 600k. After the re-design in 2020, revenue was 3.2M in 2021, resulting in an 81.25% increase over 2 years.
- Created, directed, and presented design solutions to stakeholders for new product directions, resulting in a new iOS mobile app, lesson page templatization, and flexible registration and checkout.
- Consulted with the co-founder and lead educator weekly for 2 hours for 3+ months to re-design the lesson-based pedagogy.
- Executed O.M.E's design system, resulting in efficient designs, which decreased engineering’s workload by using reusable components. I also updated primary brand colors to pass WCAG 2.1 accessibility standards.
- Managed and supported a group of 2 UX/visual designers on product and marketing projects.
- Taught 70 employees the power of design systems to show design's importance on business outcomes.
- Conceptualized the COVID-19 landing page design and faculty dashboard for Case X (virtual patient simulation tool) to support students, service providers, and faculty during the pandemic's beginning.
MAY 2018 - NOV 2019
Product Designer
The Appraisal Lane
- Led the re-design of a consumer-facing plug-in to be used on partnered dealership's websites, allowing dealer’s customers to receive a cash offer or estimate on their vehicle(s).
- Re-designed iOS and Android applications, resulting in customers receiving cash offers from T.A.L.
- Facilitated a budget for UX research for the product and marketing team, resulting in moderated and unmoderated user testing for the B2C product.
- Created the T.A.L design system and reusable components that were used across B2C/B2B products.
- Helped T.A.L get acquired by Reynolds and Reynolds through re-designs of the B2C/B2B experience.
MAR 2018 - APR 2018
Product Designer
EarBuds Music
- Implemented product design, participated in UX synthesis, and created a user experience for EarBuds' second iOS app release, amounting to increased investment from their stakeholders.
DEC 2014 - JAN 2018
Senior UX Designer
Inmar Intelligence
- Collaborated with a team of 10 people to construct the brand identity, website, and iOS app for Swizl, a B2C adult beverage lifestyle brand.
- Supported my team of 10 people and contributed to the brand identity, illustrations, and iOS app design of Hopster, a B2C cash-back rebate and coupon solution.
- Worked on Clarus Agency software team helping Inmar get acquired by OMERS Private Equity.
- Created and presented design assets to clients, such as Coca-Cola, Publix, Rite-Aid, and Zion Prosecco.
MAY 2016 - DEC 2017
UX Designer
Elon & Company
- Implemented and directed UX design for client products for websites and iOS and Android apps.
- Created design assets for USAA, Weathermatic, The Austin Socialite, and Double Toasted.
JUN 2014 - DEC 2014
UX Designer
Clarus Agency
- Implemented and directed design solutions for presentations, infographics, websites, and iOS and Android apps, leveraging client brand standards.
- Helped Clarus Agency get acquired by Inmar Intelligence.
- Created design assets for Dell, VMware, NetApp, Oracle, Cisco, Hp, and Emerson.
MAR 2014 - JUN 2014
Visual Design Intern/LabVIEW UX
National Instruments
- Produced pixel-perfect iconography for LabVIEW's next generation of products.
EDUCATION
AUG 2011 - JUN 2015
The Art Institute of Austin
Bachelor's Degree of Fine Arts, Graphic Design
- Awarded a $10,000 scholarship from The Art Institute for winning a nationwide design competition across all graduating seniors in high school.